Sunday, October 24, 2010

News Writing (2nd Draft)

Jacob Johnson
Dr. Tinberg
ENG 101 - A07
10/25/10


“accessBCC Refund Card—a source of new opportunity”

As the Fall semester begins, BCC students are finding bright green envelopes in the mail. This envelope will contain the student’s accessBCC Refund Card—part of a system which is advertised as revolutionizing the way BCC handles refunds. The primary purpose of the card is to aid the refunding process, however, its uses certainly do not end there. As more and more students acquire these cards in hand, it is essential to learn how to properly use this new opportunity.

“I feel that they[accessBCC Refund Cards] will be useful to most students, especially to those who are a full time students as they will be spending most of their time on campus.” said BCC student, Patrick Kalunga. However, he goes on to say “I feel that the school could've done a better job to raise the awareness of this new feature…[The] bottom line is I am not sure I am aware of all of its benefits” While students may be unsure of the details, the following information has been made available on the BCC school website.

These new Refund Cards are a result of a partnership with HigherOne—a financial service company which focuses on higher education. These cards expedites the formerly lengthy process, by making refunds available in a matter of days rather than weeks. If a students chooses to, when they activate their account, they may choose to allow their card to work as a fully functional debit card. This debit card may be used on campus—such as at the bookstore—but may also be used off campus like a standard debit card.

The new refund options available are varied. Opposed to having their refund placed on their accessBCC Refund Card, students may choose to wait 2–3 days to have their refunds deposited into their personal bank account. A more time consuming option, however, is to request a refund in the form of a check, a process which will take roughly 2–3 weeks.

Backed by the MasterCard network, refunds can be immediately added to a student’s accessBCC Refund Card account as well as any deposits a student wishes to make to this account. There are two HigherOne ATMs on the Fall River campus, allowing local students to withdraw money from their account while at school as needed without any fees.

This system uses the internet in attempts to keep the process as simple and easy as possible. Once their account is activated, students can choose how they would like their refunds to be processed. This process can take place entirely online. Literally, students are never more than a few clicks away from find any information about their account. This option is one of many that come with this new service.

2 comments:

  1. Ultimately, I am fairly disappointed in this piece. While this draft has a bit more "angle" to it, it still isn't as strong as I would have liked. I was hoping to have a lot of fun with this assignment, however my schedule dashed those hopes quite violently.While I had several other potential topics in mind, none of them worked out, leaving me with my original lack-luster subject.

    On the plus side, I believe the piece has more of an angle due to help from the quotations. Why it is far from groundbreaking, it highlights the potential ignorance surrounding this topic, and seeks to inform students of the possible benefits of which they may be unaware.

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  2. Hi Jacob:
    Well, you do a pretty good job of laying out the advantages of the card, but I kept wondering what your angle was here (other than serve to promote the card's virtues--the college's responsibility, right?).
    Is this your real story/angle: However, he goes on to say “I feel that the school could've done a better job to raise the awareness of this new feature…[The] bottom line is I am not sure I am aware of all of its benefits”
    Isn't this the news here? or at least a possible angle?
    The writing is clear and technically sound. I'd just like to see more in the way of engaging reporting of news. I'd be glad to help.

    typo? If a students

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